Yeah, That's a Bit Much.

Even I wouldn't go this far:
The "Db" is the logo of the bike bag manufacturer- douchebags. I don't think much of the Sky pro cycling team as an organization, although I like some of the riders. 

I kinda like the idea of Sir Dave Brailsford jet setting around the world pimping the brand. Seems like a natural fit, since he's been doing it for years.

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